To be successful in the business world, a company needs to be able to sell their products to different types of people. Companies must segment the markets that they want to target to sell their various products.
Nike has been extremely successful with this, truly being able to market products to all sorts of different people spanning various market segments.
As you can see in the picture above, Nike markets to different types of athletes…and these are just men’s shoes! On top of these categories, Nike sells a bunch of women’s shoes, kid’s shoes, and sporting equipment and apparel. They market these products differently in order to appeal to the groups of people that have a need for them.
Nike’s versatility as far as their product mix is astounding. They are on the top of their market, not only because they know how to advertise their products effectively, but they really do have something for every single consumer.
andrewduca 